Wednesday, 27 February 2013
Friday, 15 February 2013
Tuesday, 12 February 2013
How we completed the movie poster
We done all this on Photoshop with help from one of our friends who was more experienced with Photoshop then us but we came up with the ideas and he did them.
1) Firstly we decided upon this image as being the main image for our movie poster because it seems like he has just found the olympic stadium and he is staring at it with amazement. The story is about him going to the olympic games, so this image and the story line both match, and for this reason we have used this image.
we chose this image and made it lighter so that his face complexion is more brighter thus making it more clear to see his face. we also extended the image because the image was cut short and for this reason it seems blurred out becuase we have extended it. this way is better because it allows the audience to only focus on his face, and his facial expression is potraying comedy so this will allow the audeince to be dragged in to the movie poster.
2) Next we decided to blurr out the rest of the background as we did in the bottom half of the image. We done this to allow the people viewing the poster to only concentrate on the main characters face as this will sell because as mentioned his face is funny and people might want to know why his face is like that or what he is looking at etc so they'll be interested to find out and watch the film. We done this by playing about with the gradient of the image. We made the image much more lighter and we put a glow on the image by playing around with the effects to make it seem more brighter so that his face is more clear to see.
3)After that we decided to keep the title at the bottom of the page as we found this technique interesting from one of our case studys 'East is east'. We decided to keep our main title like this with montys name bold to stand out and the same colour as his tie to make the poster look professional with the correct colour scheme. we also wanted to have 'DAY OUT' written in that form to make it seem like montys day out was a disaster of some sort due to the reason the font used for 'DAY OUT' looks messy and it makes montys day out seem like it was disasterous. the fact that its boldened and stands out tells the audience that Montys day out was also dangerous and this would grab attention to the film, the audience would want to know what made his day out so dangerous.
4) However we then thought that his name should appear like its a comedy genre and the title should immediately tell the audience that its a funny film. For this reason we didnt want to keep his name formal and small in the corner we thought having the main part of the movie poster, the name of the film, bigand bold and having it take up the bottom half of the poster would give a better taster to the audience that the film is full of comedy.
Having the name like this is usually found in cartoon programmes like 'Tom and Jerry' a famous comedy case study and for this reason when we see a font like this then we automatically know that this film is comedy based because we see this text style being used in other funny cartoon products, so this also proves that we followed conventions of real media product. however our film doesnt involve cartoon.
5) But as a group we wondered if the colour red really gave a comedy vibe because the colour red would relate to blood and death so a sad or action type of film. So this would give our target audience the wrong impression of the film. We decided to change the colour to a more positive and innocent colour and we chose orange, because we thought this colour was free from sins and there wasnt any negative energy or hidden messages attached to it. We also had the day out coloured white to help it stand out with a orange boarder to keep to the colour scheme so that it looks professional. we chose white colour so that it stands out and the audience knows what the film is about. The other style in which day out was written in would not be in the colour scheme and so we did not keep it, we also thought it was too messily written and made our target audience seem too young, it seemed like it was another episode of the cartoon series programme 'denace the mennace' aged for 5 to 7 year olds where as our comedy is more mature then that so this is why we we changed the text 'Day out' to a more mature type.
6) Next we made up quotes in which other organizations have said to help prommote the film. We chose these organizations because in our research we found these organizations the most common. We coloured the quotes orange to help go with the font name 'MONTY' and stay in the colour scheme. We placed them at the top and wanted three quotes instead of two or one because in a case study of ours we found this interesting and wanted to use it in our own movie poster (4 lions). We made up the word 'comedilarious' so that the audience feel as though this comedy film is so funny that they are on another platform of comedy, thus acting as a promotional act and they'd see that this quote given by a standard organization.
7) We next added in when the film was being played in the cinemas and we kept the colour of the date yellow so that it helped stand out from the rest. This doesnt fit in with our colour scheme orange, black and white however we only done this so that it grabs attention. We kept this slanted and extra bold so that it stands out and people are aware of it and it stays on there mind. We wanted this text to have enough space of its own so that it doesnt get in any other texts way thus not making it all squashed up together and also so that the audience easily view it.
8) We then added a star shape and coloured it yellow to help go with the yellow date '1 FEB'. We used this star to show off the producer of the film so that the audience realize and see who the film is made by. This was also used to help grab the audiences attention and to help sell the film. We also found this technique in one of our other case studies 'east is east', when they use a star to show to the audience who created the film or who was part of the crew to help make the film and this helps the film sell more because they recognize a persons name who is part of the crew and find the film trustworthy to watch so this is why we kept them in the star. We kept this near the film name because by knowning who directed the film you could easily evaluate how good the film is and so by having this near the film name the audience will view it quick and would want to know further about the film, so this keeps the audience interested.
9) We then added a tage line to the poster 'are you ready london its...' we kept this white so that it matches with the colour scheme of the film and so that they can read it with the appropriate colour being used. We originally wanted to have a tag line 'same monty different country however we thought this would not suite our product as it seems like the film is a sequil and this is the only time we see monty, so we didnt keep this tag line. We kept our tageline on top of our film name because both the tag line and the film name works together and for this reason it had to be on top of the film name. The tage line introduces the film name by saying 'are you ready london... its MONTYS DAY OUT'.
10) We next wanted to fill in this empty space that we had on the left of the main character in the main image and we thought we put in thought bubbles coming out of his head, making it seem like he is having thoughts about the events that he has experienced at the same time. The audience could also get a insight in what the film will hold by having these thought bubbles aswell. We kept these thought bubbles to the left of the character because this makes it seem like these thoughts are coming out of his head, and for each bubble we kept a different colour. We kept a hot pink colour for the girl to connote love and romance.
11) Lastly we thought that we had too many thought bubbles being used in the poster and this would make the poster look too detailed and squashed up so for this reason we took out a thought bubble and only used the first two main important ones, and this is how we compleated our movie poster.
Monday, 11 February 2013
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